JOIN THE MAGNOLIA LAINE FAMILY
Created by the founders of The White Magnolia Bridal Collection, Magnolia Laine is a bridal boutique offering classic styles with an exceptional experience. We are proud to provide one-of-a-kind shopping appointments, as well as a curated gown collection at an obtainable price point. Every bride deserves her dream wedding dress, and at Magnolia Laine our brides can feel confident in a comfortable and affordable bridal experience.
GUIDANCE & TRAINING
We provide all franchisees with a comprehensive operations manual. It will
outline everything from purchases to open a location, sales training, process and procedure training and financial consultation. Additionally, we will provide continual education through monthly calls, company training materials and sales programs.
BOUTIQUE DESIGN
Our expert real estate and design team will assist in helping find the perfect Magnolia Laine boutique location. We support franchisees throughout the process, from site visits to lease negotiations. Floor plan layouts, furniture and fixture recommendations will also be provided to ensure brand continuity and sales success.
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INVENTORY ASSISTANCE
With our analytics algorithm and detailed sales assessments, our buying team will have the guidance and knowledge on where you should spend your inventory dollars. Our lead buyer will also help review your stock purchases to ensure you are in line with current bridal trends, as well as offering a variety of styles and silhouettes.
Benefits of the Franchise Model
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Access to a successful, profitable business model
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Marketing support through the company website and social media
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Access to proven processes that ensure smooth operations and efficiencies
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Vendor relations amongst a large group of Magnolia Laine approved designers
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Mentorship from Kerrie, Mallory and the Magnolia Laine management team
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Group support from other store owners and managers
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Accounting guidance and advisement from financial professionals
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Software and systems implementation
DIRECTOR OF STORES
With a passion for bridal, Kelly leads all eleven locations ensuring our management team and boutiques continue to grow successfully.
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DIRECTOR OF OPERATIONS
Hailing from a retail and sales background, Gabi heads all operations while establishing efficient workflows and team productivity.
DIRECTOR OF MARKETING
Living and breathing The White Magnolia brand, Shannon brings marketing expertise through tailor-made planning and social media strategy.
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DIRECTOR OF CUSTOMER SERVICE
AND EMPLOYEE RELATIONS
With over seven years of bridal experience, Johna is committed to providing the highest quality customer service to each of our brides.
DIRECTOR OF FRANCHISING
As the former Atlanta operations manager, Bree leads brainstorming sessions and develops training programs to help new Magnolia Laine stores succeed.
CORPORATE PROJECT COORINATOR
As the former Magnolia Laine Tampa manager, Mallory is detail-oriented and supports our corporate team in big picture planning.
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MARKETING COORDINATOR
With her savvy social media skills, Jordyn adds knowledgeable insight and on-trend content planning to the marketing team.
Preliminary
Phone Call
Due Diligence &
Franchise Review
Submit Franchise
Application
Attend In-Store Discovery Day
Receive Approval
Sign & Celebrate Your Franchise Agreement
As a franchisee, you will have access to our experienced management team for guidance and support as well as clear instruction on how to set up your store. Step by step, we will teach you how to run your store effectively and efficiently. Being new to bridal ownership, we will steer you into making profits to quickly boost your return on investment.
*This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state.
