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JOIN THE MAGNOLIA LAINE FAMILY

Created by the founders of The White Magnolia Bridal Collection, Magnolia Laine is a bridal boutique offering affordable styles with an exceptional experience. We are proud to provide one of a kind shopping appointments, as well as a curated gown collection at an obtainable price point. Every bride deserves her dream wedding dress, and at Magnolia Laine our brides can feel confident in a comfortable and affordable bridal experience.

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About The Owners

Magnolia Laine was founded in 2021 by Kerrie Hileman and Mallory Thorburn. As owners and founders of The White Magnolia Bridal Collection, sister store to Magnolia Laine, they have over twelve years of bridal experience under their belts. After opening the first White Magnolia boutique in 2010, the company quickly grew to seven locations across the southeast. Locations include Jacksonville, Tampa, Palm Beach, Atlanta, Savannah, Greenville and Nashville. They own two additional bridal brands, The Sample Shoppe located in Atlanta and Malindy Elene Bridal in Tampa. Kerrie and Mallory both hold degrees in Accounting as well as masters degrees in Accounting and Business Administration. Being serial entrepreneurs at heart, it’s their dream to be able to share their love and knowledge of bridal with other future bridal store owners.

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GUIDANCE & TRAINING

We provide all franchisees with a comprehensive operations manual. It will
outline everything from purchases to open a location, sales training, process and procedure training and financial consultation. Additionally, we will provide continual education through monthly calls, company training materials and sales programs.

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BOUTIQUE DESIGN

Our expert real estate and design team will assist in helping find the perfect Magnolia Laine boutique location. We support franchisees throughout the process, from site visits to lease negotiations. Floor plan layouts, furniture and fixture recommendations will also be provided to ensure brand continuity and sales success.

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INVENTORY ASSISTANCE

With our analytics algorithm and detailed sales assessments, our buying team will have the guidance and knowledge on where you should spend your inventory dollars. Our lead buyer will also help review your stock purchases to ensure you are in line with current bridal trends, as well as offering a variety of styles and silhouettes.

Benefits of the Franchise Model

  • Access to a successful, profitable business model

  • Marketing support through the company website and social media

  • Access to proven processes that ensure smooth operations and efficiencies

  • Vendor relations amongst a large group of Magnolia Laine approved designers 

  • Mentorship from Kerrie, Mallory and the Magnolia Laine management team

  • Group support from other store owners and managers

  • Accounting guidance and advisement from financial professionals

  • Software and systems implementation 

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As a franchisee, you will have access to our experienced management team for guidance and support as well as clear instruction on how to set up your store. Step by step, we will teach you how to run your store effectively and efficiently. Being new to bridal ownership, we will steer you into making profits to quickly boost your return on investment.

*This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state.