top of page
.png){kind=logo}
ABOUT MAGNOLIA LAINE BRIDAL
How It Started
​Magnolia Laine is a bridal boutique offering classic styles with an exceptional experience founded in 2021 by Kerrie Hileman and Mallory Thorburn. As owners and founders of The White Magnolia Bridal Collection, sister store to Magnolia Laine, they have over a decade of bridal experience under their belts. After opening the first White Magnolia boutique in 2010, the company quickly grew with multiple locations and brands, including Magnolia Laine Bridal and The Sample Shoppe, across the United States.
Kerrie and Mallory hold degrees in accounting, as well as masters degrees in accounting and business administration. Being serial entrepreneurs at heart, it’s always been a dream to be able to share their love and knowledge of the industry with other future
bridal store owners.
As the years passed with increased success across their stores, interest and attention grew from other inspired women who wanted a Magnolia Laine in their area. So in 2023, Kerrie and Mallory
decided to franchise Magnolia Laine to encourage women in business and entrepreneurship. Magnolia Laine Bridal currently has locations in Atlanta, Tampa, Detroit, Charlotte, Raleigh, Dallas and Nashville.
Our Founders
Kerrie Hileman is a Jacksonville, FL native. When she became engaged in 2010, she fell in love with bridal and the entire dress shopping process. She set out to open a boutique that provided local brides with a unique and exceptional experience coupled with beautiful gown selection. Kerrie’s goal is to ensure that each bride who walks through their door feels the excitement and emotion that comes with choosing a gown.
Mallory Thorburn is a Georgia girl, born and raised in Atlanta. She attended Georgia Southern University for her undergraduate degree and Mercer University for her Master’s in Accounting. A CPA by trade, she chose to leave the corporate world after becoming engaged in February of 2014. She found her calling and fell in love with all things bridal and wanted to have a hand in making more bridal dreams come true. After a whirlwind few months, The White Magnolia in Atlanta opened in November of the same year and she hasn’t looked back!
The Magnolia Laine Team
KELLY
DIRECTOR OF STORES
With a passion for bridal and team development, Kelly oversees each of our boutiques, guiding our management teams and ensuring every location continues to grow and thrive.
JOHNA
DIRECTOR OF EMPLOYEE RELATIONS
With over ten years of bridal experience, Johna is dedicated to fostering growth, connection, and a positive work environment—ensuring every team member feels valued, supported, and inspired to shine.
.jpg)
MALLORY
CORPORATE PROJECT MANAGER
GABRIELA
DIRECTOR OF OPERATIONS
With a strong foundation in retail and sales, Gabi leads our operations with a focus on creating efficient systems, seamless workflows, and empowered, high-performing teams.
.jpg)
BREE
DIRECTOR OF FRANCHISING
As Director of Operations, Bree brings structure to vision—overseeing systems, supporting teams, and driving operational excellence for all of our Magnolia Laine boutique owners.
JOMARIE
SOCIAL MEDIA MANAGER
SHANNON
DIRECTOR OF MARKETING
Living and breathing The White Magnolia brand, Shannon blends strategy and creativity—bringing our story to life through intentional planning, social connection, and thoughtful storytelling.
CAROLINA
FIELD OPERATIONS MANAGER
With a deep understanding of day-to-day bridal boutique operations, Carolina is passionate about supporting our teams, elevating the in-store experience, and ensuring each bride has the best 'yes' moment across each of our locations.
RAYLEE
CONTENT COORDINATOR
A former Magnolia Laine Tampa manager, Mallory brings her boutique experience and eye for detail to the corporate team—supporting big-picture planning, cross-team projects, and the seamless execution of brand initiatives.
Bringing our brand to life through thoughtful storytelling and current content, Jomarie connects with real brides across all our boutiques with an intentional and insightful approach.
Blending trend-savvy insight with thoughtful strategy, Raylee crafts engaging, on-brand content that connects with brides and brings our social media presence to life.
Ready to join the team?
The Collective
The Magnolia Laine collective is a talented group of store owners ensuring brides enjoy a unique and personalized gown shopping experience. We encourage collaboration and creativity, so as an owner you can feel confident in building your bridal business.
.jpg)
ATLANTA, TAMPA, DETROIT
DALLAS
CHARLOTTE, RALEIGH
NASHVILLE
bottom of page