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ABOUT MAGNOLIA LAINE BRIDAL
How It Started
Magnolia Laine Bridal was founded in 2021 by Kerrie Hileman and Mallory Thorburn, the founders of The White Magnolia Bridal Collection. With over a decade of experience in the bridal industry, they have grown a multi-location business spanning several brands, including Magnolia Laine Bridal and The Sample Shoppe, across the United States.
With backgrounds in accounting and business, Kerrie and Mallory are entrepreneurs at heart, driven by a passion for both bridal and business ownership. As their success grew, so did interest from women inspired to bring the Magnolia Laine experience to their own communities.
In 2023, Magnolia Laine officially launched its franchise model to empower women in business and entrepreneurship. Today, Magnolia Laine Bridal has locations in Atlanta, Tampa, Detroit, Charlotte, Raleigh, Dallas, and Nashville—and continues to grow.
Our Founders
Kerrie Hileman is a Jacksonville, Florida native. When she became engaged in 2010, she fell in love with bridal and the entire gown shopping process. She left her corporate life as a CPA and set out to open a boutique that provided brides a unique and exceptional experience coupled with beautiful gown selection. Kerrie’s goal is to ensure that each bride who walks through the door feels the excitement and emotion that comes with choosing a gown. Kerrie lives in Jacksonville with her husband, three boys, and golden retriever, Birdie.
Mallory Thorburn is a Georgia girl, born and raised in Atlanta. Also a CPA by trade, she chose to leave the corporate world after becoming engaged in February of 2014. She soon found her passion for bridal and teamed up with Kerrie to create a personalized gown shopping experience. The White Magnolia Atlanta opened in the same year, and today Mallory's goal is to position The White Magnolia to be the destination bridal shop in each of our markets. Mallory lives in Marietta, Georgia, with her husband, two kids, and rescue dogs Bo and Sam.
Behind every joyful “yes” moment is a women-led team of passionate bridal experts who truly love what they do. Our team believes every bride deserves to feel beautiful, supported, and celebrated—and that’s exactly what you’ll experience here.
KELLY
DIRECTOR OF STORES
With a passion for bridal and team development, Kelly oversees each of our boutiques, guiding our management teams and ensuring every location continues to grow and thrive.
JOHNA
DIRECTOR OF EMPLOYEE RELATIONS
With over ten years of bridal experience, Johna is dedicated to fostering growth, connection, and a positive work environment—ensuring every team member feels valued, supported, and inspired to shine.
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MALLORY
CORPORATE PROJECT MANAGER
A former Magnolia Laine Tampa manager, Mallory brings her boutique experience and eye for detail to the corporate team—supporting big-picture planning, cross-team projects, and the seamless execution of brand initiatives.
GABRIELA
DIRECTOR OF OPERATIONS
With a strong foundation in retail and sales, Gabi leads our operations with a focus on creating efficient systems, seamless workflows, and empowered, high-performing teams.
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BREE
DIRECTOR OF FRANCHISING
As Director of Operations, Bree brings structure to vision—overseeing systems, supporting teams, and driving operational excellence for all of our Magnolia Laine boutique owners.
JOMARIE
SOCIAL MEDIA MANAGER
Bringing our brand to life through thoughtful storytelling and current content, Jomarie connects with real brides across all our boutiques with an intentional and insightful approach.
SHANNON
DIRECTOR OF MARKETING
Living and breathing The White Magnolia brand, Shannon blends strategy and creativity—bringing our story to life through intentional planning, social connection, and thoughtful storytelling.
CAROLINA
FIELD OPERATIONS MANAGER
With a deep understanding of day-to-day bridal boutique operations, Carolina is passionate about supporting our teams, elevating the in-store experience, and ensuring each bride has the best 'yes' moment across each of our locations.
RAYLEE
CONTENT COORDINATOR
Blending trend-savvy insight with thoughtful strategy, Raylee crafts engaging, on-brand content that connects with brides and brings our social media presence to life.
The Magnolia Laine collective is a talented group of store owners ensuring brides enjoy a unique and personalized gown shopping experience. We encourage collaboration and creativity, so as an owner you can feel confident in building your bridal business.
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ATLANTA, TAMPA, DETROIT
CHARLOTTE, RALEIGH
DALLAS
NASHVILLE
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